Topic Modeling in AI; What is It And How Does It Help CX Teams?

CX data provides a wealth of information for companies. Take a moment to stop and think about all of the attributes that occur within support requests: verbal and textual conversations, phone calls, emotional exchanges, time delays, and other types of data are generated. While marketing and sales teams vie for the customer’s time and engagement, Support teams obtain the customer’s attention loud and clear. And each customer interaction, good and bad, leaves a digital footprint rich in detail.